300 in Second Life

I've chaired a few press conferences in my time but nothing like the one for 300 that I, or rather my avatar, hosted last Friday which took place in Second Life with around 30-40 journalists/avatars — one of whom was dressed as a Spartan with a spear through his middle, while another came as a blue-haired, bikini-clad angel with huge wings — asking the questions.

I was in a room in London with director Zack Snyder and 300 stars Gerard Butler, Lena Headey and Rodrigo Santoro while Frank Miller was on the line from LA. It was 45 minutes of questions about 300, Watchman, Sin City 2, their favourite bands and what they thought of their avatars. Miller liked the hat his avatar was wearing while Headey felt her was “hot. Large boobs, I’m happy with that.” Later, Butler was asked if he had ever kicked someone in the chest and admitted that yes, he had. "I’m a Glasgow boy,” he said.

The event was pronounced a success. I'm glad. My avatar is hoping for more work in the future.